The DOMINO trade zone in the hotel and entertainment complex Tigre de Cristal was certified by the federal program of adaptation of the service for Chinese tourists «China Friendly».
This summer the first complex of the integrated entertainment resort «Primorye» «Tigre de Cristal» expanded the range of services and opened luxury stores with watch and jewelry. According to the management of the complex, during 9 months of 2017 more than 150 000 foreign tourists visited the casino, 85% of which are Chinese citizens.
«We try to maintain an equally high level of service for tourists from any country. However due to the geographical position of Primorsky Territory tourists and players from China are our main foreign clients. Since this year our guests can not only visit restaurants or play in the casino, but also make purchases in luxury stores. The trading pavilions of premium class watches and DOMINO jewelry now conform to the international standards for hosting Chinese tourists and have acquired the status of «China Friendly». We also plan that in the near future these stores will become a duty-free trade zone, which is another positive factor for the reception of tourists», said Tigre de Cristal executive director Stilianos Tsifetakis.
Recall that in February 2017, the Primorsky Administration sent a proposal to the Ministry of Regional Development of Russia to include the Free Port of Vladivostok in the number of territories for testing the Tax free regime. The number of facilities designed to increase the competitiveness of the tourist industry in the region included the creation of a zone of duty-free trade in the territory of the integrated entertainment resort «Primorye». According to experts, along with the federal certification program «China Friendly», this will be an additional way of attracting tourists to Primorsky Krai.
As early as 2016, one of the organizations that accredit institutions under the «China Friendly» program was the Tourist Information Center of Primorsky Krai. At the moment, two hotels - «Equator» and AZIMUT Hotel Vladivostok have been certified, and about 10 companies in Primorye are considering this offer.
According to the director of the TIC Daria Guseva, certification makes it possible to organize a service that will be convenient for the Chinese guest, not only to large enterprises, but also to small and medium-sized businesses.
«China Friendly» is a federal program and tour operators of all regions of the country gradually become participants. Participation in the program is for charge, but one of the important advantages that it gives is the increase in the number of tourists due to the wide advertising about the participant services on the expanses of the Chinese Internet and recommendations for Chinese tour operators. To become «friendly to China» can not only hotels and restaurants, but also museums, parks, exhibitions, circuses, shopping centers and supermarkets, as well as travel companies», said Daria Guseva.
As the director of the Primorsky Krai Department of Tourism Konstantin Shestakov noted, the programs of adaptation of the service for foreign tourists play important role in creating a favorable tourist environment.
«Such programs as «China Friendly» become a significant measure for tourist destinations, which poses themselves as a place favorable for the foreign tourists visiting. Moreover, if we are talking about Primorsky Krai and the Far East in general, I believe that such programs should appear for other target markets. Each direction has its own characteristics, and the adaptation of the service to a certain audience will help businesses operating in the tourism sector to improve the quality of service for tourists and become more attractive to residents from different countries. With the support of specialized foreign experts, it is possible to organize such programs as «Korea Friendly», «Japan Friendly» and others, considering that the segment of the tourism market of Primorsky Krai will expand over time», said Konstantin Shestakov, Head of Primorsky Territory Tourism Department.
Recall that the Primorsky Territory is among the top three among the regions of the Russian Federation in terms of the number of tourists from China along with Moscow and St. Petersburg. Also in the Primorsky Territory, there is an increase in tourist traffic from Japan and the Republic of Korea, as well as other countries in the Asia-Pacific region. It is expected that with the introduction of a simplified visa regime, the Far East will become an interesting tourist destination for tourists from 18 other countries, including Brunei, India, China, North Korea, Mexico, Singapore, Japan, Algeria, Bahrain, Iran, Qatar, Kuwait, Morocco, the United Arab Emirates, Oman, Saudi Arabia, Tunisia and Turkey.